As I was taking a stroll in the city today, I noticed many men making an extremely common stylistic blunder so I was compelled to write this Style Nope! What’s this mistake? Well, many men have become walking billboards. If you take a look around, you’ll see a ton of guys with large, unsightly, brands and logos plastered front and centered over their bodies. You might be making this sartorial mistake as well so it’s my duty to inform you on why being a walking billboard is terrible for your style and your sense of manhood. The following are a list of reasons why you should scrap visible logos from your wardrobe:
1. Logos are distracting in a bad way
In our t-shirt guide, we said say no to gaudy but this also applies to ALL clothes. Recall our 3 Pillars of Style: the first pillar states that clothing must draw attention to your face. Where do you think attention is being drawn towards if you have a huge logo plastered in the centre of your body? That’s right; it goes directly to the logo.
2. You are paying to give others free advertising
Some guys might want to wear these large logos as some sort of status symbol but think about what is actually occurring. By wearing these clothes, you’re paying a premium to provide free advertising for someone else. Your style suffers because the attention is being drawn away from you and to the shirt, your wallet suffers but hey, at least the company with whom you have no affiliation benefits right? We stress that style is about expressing who you are. Is being used for advertising the message you want to send to the world?
3. It is extremely emasculating
This point pertains to guys who wear a lot of sports jerseys especially those with a player’s name on the back. First of all, you have NO tangible ties to the sports team that’s on your jersey/shirt. You’re basically providing free advertising and buying into the hysteria and fanaticism. Secondly, wearing a shirt with another man’s name branded on you is extremely emasculating. You’re basically worshiping men who are doing exceptional things while you’re sitting on the sidelines cheering them on.
Buy clothes without visible logos
When I buy my clothes, I always avoid visible logos because they take away the point of style, which is to enhance your personal attributes and to bring out the best you. Like I said earlier, these huge logos do nothing for your aesthetic appearance because the point of them is to draw attention to the logo itself – which ultimately means you’re just in the background acting as a walking billboard. When I was younger, in an attempt to teach me the perils of paying for the brand when it comes to clothing, my father always said to me that you should use clothes and not let clothes use you. My old man is absolutely correct in this regard. So if you want to avoid a huge stylistic blunder, heed the advice of my dad and say NOPE! when it comes to clothes with logos.